Daniil Pustovalov

DaniilPustovalov

Marketing · AI tools · Training

Hiring a marketer? Explore my experience, case studies and resume. Let's discuss your team's goals and where I can help.

Discuss a project

Projects and consultations · Da Nang, Vietnam · UTC+7

VK post reach · COLIZEUM, 2023
82.4M
ID Store sales over 9 months
+25%
content production cost · MM AI Trading
−40%
years of experience in digital
9

Where I built digital systems

2021 — 2026

  • COLIZEUM
  • NEMIFIST
  • EZ KATKA
  • HYPERPC
  • MM AI Trading
  • ID Store
  • Eighteeth Dental
  • ARUM Trade
  • Moscow Government

Previously · 2016 – 2020

Brand production · photo projects · iconic collabs

  • Black Star Wear
  • Eljay × Defend Paris
  • Bud × SuperBowl
  • Rosa Khutor
  • Klinskoye
  • Moscow Metropolitan
  • Mosmetrostroy
  • Moscow City Duma
  • Federal Agency for Tourism
  • TikTok RF
  • ARUM Capital
  • VK · Ambassador Clips

Experience in six areas

Projects, tasks and results in various fields - from commercial products to events and city communications.

Gaming and eSports

Arena networks and hardware manufacturers: SMM, influencer marketing, tournaments, performance.

82.4M

post reach of VK communities COLIZEUM, 2023

Projects and results

RUB 124M — turnover of the entire EZ KATKA network for 2024

COLIZEUM · EZ KATKA · NEMIFIST · HYPERPC

View cases

E-commerce

Auto funnels in Telegram, Direct and VK Ads, end-to-end analytics from click to sale.

+25%

ID Store sales for 9 months

Projects and results

+30% — lead-to-sale conversion

ID Store · Zhmi Nogami

View cases

MedTech and clinics

Dentistry and health: performance with a long cycle, landing pages for registration.

−20%

CPC and CPL in the Eighteeth case

Projects and results

1,000+ — target subscribers

Eighteeth & FGM Dental · Mustanger · Face Wellness Scan

View cases

Fintech and investments

International products: product structure, English-language communication, AI pipeline.

−40%

content costs in MM AI Trading

Projects and results

3 languages — communications at ARUM Capital

MM AI Trading · ARUM Capital · ARUM Trade

View cases

Concerts and festivals

Landing pages for events and ticket sales: from technical specifications to deployment, along with traffic.

6

event landing pages on Next.js

Projects and results

Pol Punsh · Early Bird · Kosmonavtov.Net · Dream Fest · Divo Fest

View sites

Public sector and media

Press service and filming: briefings, anti-crisis communications, city projects.

2016 — 2017

Moscow Government, mos.ru

Projects and results

Moscow Government · Moscow City Duma · Metropolitan · Mosmetrostroy

More about the experience

Experience and projects: from intern to CMO

2016 - 2026 · nine positions in Russia, Cyprus and the UAE. Roles, projects and results by year.

2025 — present

Digital Marketing Lead

Private Consulting · E-com & MedTech
  • ·ID Store: +25% sales for 9 months
  • ·Eighteeth Dental: −20% CPL
  • ·EdTech: 50 SQL for the first month
2024 — 2025

Lead Marketer

MM AI Trading · UAE · Fintech
  • ·Product structure from scratch
  • ·−40% of costs through AI
  • ·Auto funnels in TG
2023 — 2024

Chief Marketing Officer (CMO)

EZ KATKA · network of up to 19 arenas Moscow, St. Petersburg, regions
  • ·Turnover of the entire network is 124 million RUB for 2024
  • ·Base of 120 thousand clients
  • ·CAC −15%
  • ·Team of 5 people and standards for franchisees
2023 — 2024

Head of SMM

Nemifist · Moscow · Custom PCs
  • ·TG channel 0 → 50 thousand
  • ·Senler: 1,022 leads at 12.56 RUB
  • ·Booster, Gordey, Instasamka
2022 — 2023

Head of SMM

COLIZEUM · Moscow · Network of eSports arenas
  • ·82.4 million VK post reach in 2023
  • ·17 thousand+ promotional purchases in 2 months (+110% y/y)
  • ·ROG: 442 thousand promotional code activations
2021 — 2022

Head of SMM

HYPERPC · Moscow · Gaming PCs
  • ·VK and YouTube - audiences up to 1 million subscribers
  • ·Viral competition with a reach of up to 7 million
  • ·Collabs with Microsoft, NVIDIA, Intel, MSI
2018 — 2020

Growth Specialist

ARUM Capital · ARUM Trade · Fintech · 3 languages · Cyprus / Moscow
  • ·Maintaining FB / IG / VK / YouTube in 3 languages
  • ·Target, design, copy, in-house video production
  • ·HTML layout of landing pages and site interface
  • ·Designer and SEO management
2017 — 2020

SMM specialist, photographer, video producer

Brand Production · Moscow · freelance + projects
  • ·Shooting Eljay for the Defend Paris collection
  • ·Shooting Black Star Wear collections
  • ·Bud × SuperBowl: Promotional Posts
  • ·Rosa Khutor, Klinskoye, Freedom Motorcycle School
  • ·Official ambassador of Clips on VK
  • ·VK moderator in the “photo” category
  • ·Official TikTok videos of the Russian Federation (#professional, #TikTokTravel)
2016 — 2017

Communications specialist / event photographer

Moscow Government · mos.ru · City Duma · Metropolitan
  • ·Briefings, press conferences, anti-crisis communications
  • ·Filming meetings of the Moscow City Duma
  • ·Launch of the Moscow train and opening of the MCC for the Metro
  • ·Metro stations under construction for Mosmetrostroy
  • ·World Cup 2018 stadiums for the Construction Department
  • ·Video production in Premiere Pro

I don’t “run social networks” - I build systems

Three directions that I close end-to-end. From strategy to launch and optimization.

Performance & lead generation

Paid search, paid social and Telegram Ads, with attribution and automated funnels. I track the cost of qualified leads and sales. Platforms: Yandex Direct, VK Ads and Telegram Ads.

+25%ID Store sales for 9 months

Tools and directions
  • Yandex Direct
  • VK Ads
  • Telegram Ads
  • GA4 / Metrica
  • End-to-end analytics
How funnel stages are connected
TrafficDirect · VK · Telegram
ApplicationLanding + offer
SaleEnd-to-end analytics

Sales data feeds back into ad optimization.

SMM & Content Strategy

Build social channels from scratch, work with creators and develop content and contests. Measure results from reach through to qualified leads.

0 → 50K+TG channel NEMIFIST

Tools and directions
  • TG / VK / YouTube
  • Influencer marketing
  • Reels / Shorts
  • Content planning
  • Community management
Example: one topic, multiple formats
How to choose a product
TGAnalysisSelection criteria
VKCardsComparison
ShortsVideoDemonstration

General idea and different consumption scenarios.

AI automation

Put AI to work in a defined marketing process: n8n funnels, creative production, voiceovers and Claude/GPT chatbots.

−40%content costs MM AI Trading

Tools and directions
  • n8n / Make
  • Claude Code
  • Veo 3.1 / Nano Banana Pro
  • ElevenLabs
  • Custom AI agents
Marketing Agent project interface: campaign table and indicators
Marketing agent · advertising analytics and monitoringView project
Hiring a marketer?

Send the role, a few words about your company and its goals. We can discuss responsibilities and how we would work together.

Landing pages that I make myself - from technical specifications to deployment

A marketer who writes websites for his own campaigns: Next.js, Tailwind, Vercel.

Put AI to work in your team

From a one-day workshop to ongoing support. We work with your team’s tasks, set up tools and measure the time they save.

Example training task

From meeting notes to a clear plan

01 / meeting notes

Before launch, we need to review the landing page, collect creatives and agree on a budget.

02 / tasks from notes

  1. 01Review the landing page
  2. 02Collect creatives
  3. 03Agree on the budget

Needs clarificationOwners and deadlines are missing from the notes.

Training example: check the output against the source material and flag missing facts.

Choose a training format

Are you studying on your own? Start with free AI course. These programs are for collaboration with a team.

Discovery call by appointmentA free 30-minute conversation to understand your team’s needs and decide whether I can help.

All programs

Figure it out.
Try it. Apply.

Learn to use AI, develop advertising ideas and adapt practical documents to your projects.

Tutorial example

Collecting a request for advertising

Name a specific task for AI.

Free course6 lessons

Neural networks for marketers

Short lessons, quizzes and guided prompt practice in your browser.

Where do we start: the first three lessons
  1. 01What is AI and neural networks
  2. 02Prompt engineering
  3. 03Working with text
Go to course

No registration. AI practice is available within the free limit.

Calculate the economy before launching advertising

Start with the cost per lead: change the budget and conversion in the calculator below. For a more detailed calculation, open the desired tool - the result can be shared via the link.

Move any slider: the result is recalculated immediately. Formulas without benchmarks and assumptions.

Application cost
1 750 RUB/lead
8 571
clicks per month
171
leads per month
ROAS, LTV/CAC, unit-economy and break-evenAll 6 calculators
All tools: 39

A clear process, from brief to launch

Three transparent steps from the first message to growing revenue. No blind retainer - first audit, then obligations.

  1. Step 130 min · free

    Discovery

    Call on Telegram or Zoom. We analyze the product, market, current funnel, goals for the quarter.

    Brief
    • Business and product
    • Audience and goals
    • Budget and competitors
    Open sample brief · DOCX

    OutputUnderstanding the task + honest verdict: whether I can help

  2. Step 23–5 working days

    Audit & plan

    In-depth audit: creatives, landing pages, analytics, competitors. Roadmap for 90 days.

    Plan Structure
    • Goals and audience
    • Channels and budget
    • KPI and calendar
    Open plan template XLSX

    OutputPDF + Notion with metrics, hypotheses, budget model

  3. Step 3from 1 month

    Launch & scale

    Performance, SMM, AI automation - that’s what completes the plan. Weekly reports + chat.

    Dashboard
    • Funnel
    • Unit economics
    • Finance and team
    Open dashboard template · XLSX

    OutputProgress against agreed metrics and regular check-ins

Let's discuss a vacancy or project

For the vacancy, send the company name, role and link to the description. For the project, tell us what problem needs to be solved. You can leave your contact here or write directly.

Leave your contact here

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Telegram
@dipustovalov
Email
dipustovalov@yandex.ru
Phone
+7 (910) 487-17-48